London International Awards
   
- Advertiser / client: Ogilvy

- Product: New Year Greeting
- Title: "Brand new cursor"
 

- Creative idea / Concept:
Like every end of year, we wanted to greet our clients for Christmas. But his year, we did it on a creative and particular way. And it worked, it really worked. So in this ecard, the user is invited to take a close glimpse to his actual cursor, figure out why is not useful any longer and receive a brand new cursor model 2005 as gift, while the old one is donated to a communal action...

 
- Click here to see creative (please, interact)
 
- Credits:
Account Director: Fabiola Ferro
Account Supervisor: Corina Rosemblun
Account Executive: Victoria Soncini
Executive Creative Director: Roberto Patxot
Creative Director: Fernando Barbella
Art Director: Fernando Barbella
Copywriter: Fernando Barbella
Animation: Walter Pistoletti
Project Manager: Fernando Martin